Each May, the American Association of Endodontists (AAE) takes time to celebrate the importance of saving natural teeth.
As AAE members, we dedicate a portion of our May social planning to help communicate this important message to our patients. Our efforts were rewarded when the AAE revealed their "standout stars" acknowledging our contributions to promote this important month.
Are you looking to up your social media game?
Here's how we manage our presence all year long:
- Planning: Start by identifying your primary audience. Who are they? What do they want or need to know about your brand and its services? What are their biggest challenges when it comes to engaging with a service like yours?
- Content: Create and deliver useful, interesting, and entertaining content to your audience. Start by identifying a few themes to address consistently (e.g., patient safety, patient reviews) and then leave room for spontaneous posts that can address time-sensitive issues, whether it be office-related or a pop-culture reference. Recurring posts are also helpful in establishing awareness around ongoing information: e.g. hours, insurance information, locations, etc.
- Frequency: Consistent posting will keep your profiles ranking high and ensure that your content stays in front of your audience. Our team dedicates time each week to schedule posts for the upcoming week. Having a plan keeps us consistent and avoids any last-minute scrambling.
